Brands DM admins with vague offers because no public rate card exists. This calculator prices your room the way the marketplace does - per placement, by audience type, with per-conversion upside - using the same bands real campaigns clear at.
The rate is what a brand pays for the placement; a WhatsApproom’s price comes from who its members are, not how many there are. Through Torchly you keep 70% of the placement fee and 70% of every per-conversion payment on top – and you approve the exact copy and price before anything posts.
Per approved post. Size moves a room within its band; the audience sets the band.
| Audience type | Per-post rate | Per-conversion rate | Typical rooms |
|---|---|---|---|
| Founder / fintech / B2B decision-makers | $250–400 | $25–60+ | Founder circles, fintech networks, diaspora professional groups |
| Developers / product / creators | $120–200 | $10–40 | AI-builder Discords, product guilds, design communities |
| Students / consumer | $40–80 | $2–6 | University WhatsApp groups, lifestyle and city communities |
For contrast: open-market Telegram posts trade flat at ~$5–50 on small channels, and Discord deals documented in trade press run from under $1,000 grassroots to five figures for official partner programs – all unpriced, unattributed, one-off negotiations. A rate card plus tracked links is how those numbers stop being guesses.
Price the placement, not the members. Fair 2026 rates per approved post: roughly $250-400 for founder, fintech and B2B rooms, $120-200 for developer and product rooms, and $40-80 for student and consumer rooms - with per-conversion payments on top when the campaign pays per result.
Per-member pricing inverts value. A 20,000-member student group would out-earn a 3,800-member founder network five times over, when the founder room is worth more per post. What a brand actually buys is the room's buying power and the admin's credibility - so the fee is per placement, and the audience sets the band.
The open Telegram market runs from about $5-50 per post on small channels to thousands on large ones, mostly flat-fee with no performance component. Audience-based pricing with per-conversion upside typically beats flat CPM for high-trust rooms, because it captures what the room converts, not just what it counts.
Conservative network priors: 2-6% of members click a relevant admin post (we use the 4% midpoint) and a blended 15% of clickers convert. On a 2,000-member room that's roughly 12 conversions; multiplied by the audience tier's per-conversion band, that's the additional earning range when a campaign pays per result.
Not on a marketplace. Torchly carries a rate card per community, matches briefs to it, and shows you the exact copy and exact pay before anything posts. You approve or decline; the floor is guaranteed once your post is verified, and you keep 70% of everything.