One brief, the right private communities

The ad network for private communities.

Tell us who you need to reach and what you want them to do. Torchly assembles the right WhatsApp, Telegram, Discord and Slack communities, coordinates every approval and placement, and reports results room by room.

Trusted by teams at

Home to communities like

Amsterdam Fintech Founders 3.8KBerlin AI Collective 3.1KLondon Product Guild 1.9KDublin SaaS Circle 1.2KStockholm Founders 2.4KParis Indie Hackers 880Lagos Tech UK 1.8KSouth Asian Founders LDN 2.4KAmsterdam Fintech Founders 3.8KBerlin AI Collective 3.1KLondon Product Guild 1.9KDublin SaaS Circle 1.2KStockholm Founders 2.4KParis Indie Hackers 880Lagos Tech UK 1.8KSouth Asian Founders LDN 2.4K
See the community types we reach →
The network

How Torchly works

Connecting the products people need with the group chats they already trust – 400+ communities and 2M+ members across the network, one brief, fully tracked.

// for brands

Get your product in the room.

Submit a brief. We match it to communities whose members fit, the admin endorses it, and you track every click, signup, and conversion – per community, in real time.

Start a campaign →
// for community admins

Earn from the room you built.

Match your WhatsApp, Telegram, Discord, or Slack community with brands your members will actually care about. You approve every post and keep 90% of the delivery spend.

See what you'd earn →
Capabilities

What's under the hood

From audience matching to per-community attribution – the working parts of a distribution channel ads can't buy.

Audience → community match
WhatsAppTelegramDiscordSlack
network reach  14 communities · 46,200 members
// matching

Audience matching

Your brief is matched to communities by audience type, platform, and geography – members who look exactly like your users.

offered

Finch – EU launch

for Amsterdam Fintech Founders · offered
you earn $180 flat
Approve →Decline
// approval

Admin approval layer

Every post is vetted by the person the community trusts. Brand safety no ad network can match – and the reason posts convert.

875clicks
165conversions
CommunityClicksConv.
Amsterdam Fintech Founders whatsapp48691
Berlin AI Collective discord22140
// attribution

Result tracking

Every community gets its own tracked link and promo code. Watch clicks, signups, and CAC in real time – conversions, not impressions.

MCP server
// find communities from your agent torchly_find_communities({ audience: "fintech founders, Europe", platform: "whatsapp" }) → 14 matches · 46,200 members
// programmatic

API & MCP access

Run campaigns from a dashboard, the REST API, or an MCP server – built for teams and agents that automate their growth stack.

Coverage

One brief, every platform

Wherever your audience gathers, Torchly places your message through the admin they already listen to.

Torchly // routing & attribution
WhatsApp // groups & broadcast
Telegram // channels & groups
Discord // servers
Slack // workspaces
Why Torchly

Why the usual channels fall short

Every brand trying to reach private communities has tried one of these. Here's where each one falls down.

// paid ads

Paid social ads

You rent attention from an algorithm at a price that climbs every quarter, land in a feed people scroll past, and never enter the private rooms where buying decisions actually get discussed.

Torchly: Torchly places you inside those rooms through the admin, with placement pricing by default and performance pricing when your conversion data supports it.

// influencers

Influencer marketing

A creator broadcasts to a broad public following with little segmentation, no approval safety for your brand, and rates set by follower count rather than conversions.

Torchly: Torchly reaches pre-segmented communities through the admin members already trust – matched to your audience and priced on outcomes.

// doing it yourself

Going direct to admins

You can DM a few group admins yourself – but there's no matching at scale, no tracked attribution, no disclosure or compliance layer, and one awkward deal can burn the relationship.

Torchly: Torchly handles matching, tracking, payments, and disclosure across the whole network – so it scales past the handful of admins you happen to know.

Pricing

Choose how you buy

Start with a direct placement or a managed pilot. Use performance pricing when your conversion tracking is ready, or Presence when you want an ongoing channel.

Want to model it first? Try the campaign calculator.

Most run
Model 01

Per result

You set the cost per conversion – we suggest a starting point. Never billed above your ceiling.

From $5per confirmed result
  • Installs from $5 · signups from $12 · B2B leads from $60
  • A small guaranteed fee per community, then your rate per conversion
  • Hard spend ceiling, shown before you pay
  • Campaign stops at the number you asked for
  • You only pay for conversions your own systems confirm
Start a campaign →
Model 02

Per placement

Buy the post, not the outcome. For long sales cycles and brand work.

From $40per community
  • Flat fee per community, set by its rate card
  • Multi-post bundles for a monthly cadence
  • Exact total confirmed before anything goes live
  • Best for B2B, research, and awareness
  • Tracked links and promo codes still included
Book a placement →
Model 03

Presence

Your brand, resident in the rooms that fit – on a schedule, and in the answers when members ask.

From $299per month
  • Scheduled placements – a monthly cadence in named rooms
  • Recommendation slots – category-exclusive per room
  • Committed campaign credits included
  • Always-on matching + first look at new communities
  • Monthly per-community reporting
  • REST API & MCP server access
Talk to us →
// cost per acquisition

What it costs to land one real user

Paid social ads
$40 – 100
Influencer
~$45
Torchly
≤ $20
// Paid social and influencer figures are published channel benchmarks. The Torchly bar is the target you set and cap, not a reported result.
FAQ

Questions

The operational details brands ask about before their first brief.

Direct-placement tests start around $500. Managed Activation is scoped separately, with community delivery funding and a Campaign Activation Fee quoted before you commit. Presence starts at $299 per month for an ongoing programme.

We write the copy in each community's voice, you approve the final version, and then the admin reviews it too. Nothing goes live until both you and the community's own gatekeeper have signed off.

Whatever you define in the brief – an install, a signup, a redeemed promo code, a booked seat. Every community gets a unique tracked link and code, so attribution is per-community and visible in real time.

You don't pay for that placement. Declines are part of what makes the channel work – admins protect their communities, which is exactly why their recommendations convert. We re-match your brief to the next best-fit communities.

Reach estimates arrive within 24 hours of your brief. Most pilots are live inside a week; multi-platform core campaigns typically take 10–14 days including copy approval rounds.

Get started

Put your product in the room

Reach estimate in 24 hoursPlacement or performance pricingPresence for ongoing campaigns
Start a campaign →