Private community distribution

Distribution for the group-chat era.

Torchly gets your product endorsed inside private communities – the only channel built to reach WhatsApp groups, alongside Telegram, Discord, and Slack. The admin recommends. Their members act. You get the users you've been trying to find.

Home to communities like

South Asian Founders LDN 2.4KLagos Tech UK 1.8KLatAm Builders NYC 950Berlin AI Collective 3.1KNairobi Fintech Circle 1.2KSEA Founders SG 2.7KParis Indie Hackers 880Toronto Product Guild 1.5KSouth Asian Founders LDN 2.4KLagos Tech UK 1.8KLatAm Builders NYC 950Berlin AI Collective 3.1KNairobi Fintech Circle 1.2KSEA Founders SG 2.7KParis Indie Hackers 880Toronto Product Guild 1.5K
The network

The brand-believer intersection.

Connecting the products people need with the group chats they already trust – 250+ vetted communities, one brief, fully tracked.

// for brands

Get your product in the room.

Submit a brief. We match it to communities whose members fit, the admin endorses it, and you track every click, signup, and conversion – per community, in real time.

Start a campaign
// for community admins

Earn from the room you built.

Match your WhatsApp, Telegram, Discord, or Slack community with brands your members will actually care about. You approve every post and keep 70% of every campaign.

See what you'd earn
Capabilities

Engineered for trusted reach.

From audience matching to per-community attribution – the working parts of a distribution channel ads can't buy.

// matching

Audience matching

Your brief is matched to communities by audience type, platform, and geography – members who look exactly like your users.

// approval

Admin approval layer

Every post is vetted by the person the community trusts. Brand safety no ad network can match – and the reason posts convert.

// attribution

Result tracking

Every community gets its own tracked link and promo code. Watch clicks, signups, and CAC in real time – conversions, not impressions.

// programmatic

API & MCP access

Run campaigns from a dashboard, the REST API, or an MCP server – built for teams and agents that automate their growth stack.

Coverage

One brief. Four platforms.

Wherever your audience gathers, Torchly places your message through the admin they already listen to.

Torchly // routing & attribution
WhatsApp // groups & broadcast
Telegram // channels & groups
Discord // servers
Slack // workspaces
Why Torchly

The other ways in – and why they break.

Every brand trying to reach private communities has tried one of these. Here's where each one falls down.

// paid ads

Paid social ads

You rent attention from an algorithm at a price that climbs every quarter, land in a feed people scroll past, and never enter the private rooms where buying decisions actually get discussed.

Torchly: Torchly places you inside those rooms, endorsed by the admin – and you pay per result, not per thousand impressions.

// influencers

Influencer marketing

A creator broadcasts to a broad public following with little segmentation, no approval safety for your brand, and rates set by follower count rather than conversions.

Torchly: Torchly reaches pre-segmented communities through the admin members already trust – matched to your audience and priced on outcomes.

// doing it yourself

Going direct to admins

You can DM a few group admins yourself – but there's no matching at scale, no tracked attribution, no disclosure or compliance layer, and one awkward deal can burn the relationship.

Torchly: Torchly handles matching, tracking, payments, and disclosure across the whole network – so it scales past the handful of admins you happen to know.

Campaign tiers

Priced per result, not per impression.

Three ways to run – from a first test to always-on community distribution. Every tier includes admin approval and tracked attribution.

Want to model it first? Try the campaign calculator.

Tier 01

The Pilot

Test the channel with a small, tightly-matched placement.

$500 one-off
  • 1–3 matched communities
  • Single platform of your choice
  • Tracked links & promo code
  • Reach estimate within 24 hours
Start a pilot
Most runTier 02

The Core Campaign

A full launch push across the communities that fit you best.

$2,500 per campaign
  • Up to 15 communities, multi-platform
  • Copy written for each community's voice
  • Per-community CAC dashboard
  • A/B variants across placements
  • Campaign report with full attribution
Submit a brief
Tier 03

Always-on

Continuous placement as new matched communities join the network.

$1,500 /month
  • Rolling placements, priority matching
  • Monthly performance reporting
  • REST API & MCP server access
  • Dedicated campaign matcher
Talk to us
Early outcomes

What a trusted post delivers.

Illustrative results from pilot campaigns across the network's first communities.

£4.20 cost per install

We'd burned through two agencies and every ad platform. One round of admin posts across 18 communities beat them all on CAC – and the users actually stuck.

Consumer app founder500-install launch campaign
12% promo redemption

Our promo codes usually die in the feed. Distributed through group admins, redemption hit twelve percent – people trust the person who posted it.

Fintech growth leadoffer distribution campaign
50/50 beta seats filled

Every tester showed up, used the product, and gave real feedback. Recruiting from communities already discussing the problem changed our beta entirely.

AI tools PMbeta access campaign
FAQ

Straight answers.

The operational details brands ask about before their first brief.

Campaigns start at $500. You pay per broadcast, click, or conversion depending on the campaign type – never per thousand impressions. Every brief gets a reach estimate and exact pricing within 24 hours, before you commit anything.

We write the copy in each community's voice, you approve the final version, and then the admin reviews it too. Nothing goes live until both you and the community's own gatekeeper have signed off.

Whatever you define in the brief – an install, a signup, a redeemed promo code, a booked seat. Every community gets a unique tracked link and code, so attribution is per-community and visible in real time.

You don't pay for that placement. Declines are part of what makes the channel work – admins protect their communities, which is exactly why their recommendations convert. We re-match your brief to the next best-fit communities.

Reach estimates arrive within 24 hours of your brief. Most pilots are live inside a week; multi-platform core campaigns typically take 10–14 days including copy approval rounds.

Get started

Put your product in the room.

Reach estimate in 24 hoursNo retainers, brief by briefPay per result
Submit a campaign brief