No rate cards to decode and no budgets to guess. Tell us what a customer is worth to you and how many you want – the ceiling on your spend is those two numbers multiplied, and everything that doesn't convert comes back.
Each matched community earns a small guaranteed fee for posting, then a per-conversion rate solved to hit your target CAC. You pay for confirmed conversions only.
Buy the post itself at each community’s rate-card fee – no conversion tracking required. Built for long-cycle B2B and first pilots.
A standing presence in the rooms that matter, with committed campaign credits every month. Built for a corridor you intend to keep, not a one-off push.
Three real room profiles from the network, priced under floor + performance. Premium rooms cost more per conversion because their conversions are worth more – the price emerges from value delivered, not from audience size.
3,800 members · Tier A
$300 placement + $30 per signup
~23 conversions expected
$43 expected CAC
20,000 members · Tier C
$60 placement + $4 per install
~104 conversions expected
$4.58 expected CAC
1,900 members · Tier B
$180 placement + $200 per demo
~5 demos expected
$236 expected CAC
Placement floors run roughly $250–400 for founder and fintech rooms, $120–200 for developer and product rooms, and $40–80 for student and consumer rooms. A community whose floor alone exceeds your target CAC simply isn’t offered – pricing doubles as the matching filter.
We hold what your current matches are expected to use – not your whole ceiling. If delivery approaches the funded amount, we ask before anything pauses.
The placement fee unlocks when the post is verified. Per-conversion payments accrue only on conversions your systems confirm.
At your conversion cap the tracked links pause automatically. You are billed for at most the cap – that’s what the ceiling means.
When the campaign closes, any unallocated delivery funding stays on your Torchly account as credit for your next campaign.
Estimate a campaign in the campaign calculator, or browse the community directory to see where your product fits.
You name a target cost per conversion and a cap on how many conversions you want. Each matched community charges a small guaranteed placement fee, and the per-conversion rate is solved so your expected cost per conversion lands on your target. You approve the exact numbers before anything runs.
Your target cost per conversion multiplied by your conversion cap. That ceiling is hard – billing above it is not possible. We hold what current matches are expected to use (topping up only if delivery gets there), and whatever doesn't convert is refunded when the campaign closes.
Whatever your own systems confirm – an install, a signup, a funded account. Conversions are confirmed by server-side postback from you, not by clicks or pixels, so you only ever pay for outcomes you can see in your own dashboard.
You buy fewer conversions, not worse ones. Because placement fees stop spreading across results when delivery is weak, your realized cost per conversion can run roughly 1.4-1.65x your target in the weak case – we show you that number before you pay, and your total spend still never exceeds the ceiling.
Direct-placement tests start around $500. Managed Activation is scoped separately, with community delivery funding and a Campaign Activation Fee quoted before you commit.
Choose per-placement pricing: you buy the post itself at each community's rate-card fee, with no conversion tracking required. Many long-cycle B2B brands start here and switch to per-result pricing once their attribution is wired up.
Community admins keep 90% of community delivery spend – both placement payments and per-conversion payments. Torchly's 10% network share covers payment, settlement and delivery costs. A separate Campaign Activation Fee covers matching, approvals, scheduling, replacements and reporting.